Monday, March 21, 2011
One Thing Everyone Must Do To Lose A Large Amount Of Weight
What is it? It's not running, as many of you might think. It's doing something totally out of your comfort zone, such as a 5k road race or a 10k. Even a half marathon, or a full marathon.
If you've never done a road race and want to lose a good amount of weight, you've got to stop thinking about the weight loss and start thinking about changing your life, and getting out of your confort zone. Guess what? Doing a 5k road race, just finishing it, will bring you a sense of satisfaction you've never felt before, thus a new start to a new life.
Even if you walk the whole thing, which many people do, you will get so much out of completing it. There's really nothing like it.
Watch this video of how one person changed his life around. It all started with one step...
I will be starting a Shaping Concepts running club very soon called the SCRunningClub. Who wants to join me in changing their lives?
I'll be sending out more information very soon about my running club. In the meantime... get up and go for a run.
Chad Cannon is the owner of Shaping Concepts Fitness Studio in Bluffton, SC.
My Top Three Abdominal Exercises (For Now)



Friday, March 18, 2011
Fitness and Weight Loss Myths…Exposed

How To Lose Weight and Change Your Shape
If you’re trying to “eat less” in order to “weigh less” sooner than later you’re going to discover that you’re only starving yourself fat. How can that be? Research has shown that people who eat all their calories in one or two meals gain more weight than those who space out their calories over several meals. Why? Because of hormonal responses in the body that make them prone to storing fat rather than burning it. We’ll talk more about this later…
Myth #2: You need to count calories if you really want to be successful with losing weight.
A recent study from the Journal of the American Medical Association may indicate otherwise. Two groups were assigned meal plans. Group one was told only to eat whole grains, fruits, vegetables, nuts, olive oil and foods typical in a Mediterranean diet. There was no instruction on amounts, calories, portions, etc, only to eat these foods until full. Group two was told not what foods to eat but specifically what amounts and percentages of nutrients to eat. You know like 50 percent carbohydrate, 30 percent protein and so many total calories, etc. What happened? You guessed it, without counting group one lost more weight and inches while eating fewer calories.
Myth #3: Not being able to stay on my diet is due to a lack of willpower.
Wrong, you can’t fight the biology of your body! If you try you’ll lose every time. When you don’t eat your body sends signals to your brain that you need food. For example when you’re hungry your body releases Ghrelin (a hormone produced by your stomach) that sends chemical impulses to your brain signaling it’s time to eat. The chemical impulses keep coming until you stop them by eating something. Willpower has nothing to do with it.
Myth #4: I should eat low-fat or low-sugar diet foods when trying to lose weight.
These foods are part of the problem. A primary culprit of weight gain in the US is the use of fructose, namely high-fructose corn syrup. This sweetener is used mostly in processed foods. We’ve gone from practically not consuming this substance at all in 1960 to now the average American eating 63 lbs of it a year! Foods with fructose turn off your body’s natural hunger hormones making it easy to consume excess calories.
Myth #5: Eating more fiber will only make you go to the bathroom more often.
Many of us associate fiber with something you’d only increase in your diet if you were constipated. In reality fiber is a bona fide weight loss super food. It slows down food moving through your digestive system, thus making you feel fuller longer. You’ll see recommended daily intake of 30 grams per day but I recommend 50-60 grams for maximum benefits. Besides controlling blood sugar and decreasing insulin levels, fiber also reduces calories intake for up to eighteen hours a day. Look to gradually increase you intake. Yeah sure if you’re not eating anything but processed, refined foods and you start eating fibrous foods you’re going to spend more time in the bathroom for a day or so. You’re body is helping you remove metabolic waste and toxic build up. This is a healthy process that will leave you with more energy and an improved efficiency for burning fat. Look for foods (breads, cereals, etc) that have >3 grams of fiber per serving.
Myth #6: I have to spend an hour or more working out in the gym if I want to lose weight.
Who made up this crazy one-hour rule that everyone seems to go by? Bodybuilders that’s who….and I’m guessing their goals are a little different that yours. Thirty minutes of resistance exercise done three times a week when combined with daily aerobic exercise and supportive nutrition will produce amazing results.
Myth #7: Low carbohydrate diets are the most effective means for losing weight
Everyone knows somebody who lost a lot of weight on Atkins or some other “no-carb” diet. But then again we all know the person who when they stopped the diet, returned to their original weight and got a bonus of a few extra pounds to boot. The first question you have to ask yourself is do I want to lose weight or body fat? There is a big difference.
When you start restricting carbohydrates from your diet your body will respond by pulling from its stored energy reserves. The first reserve it goes to is stored carbohydrate or “glycogen.” You were thinking you lose fat first didn’t you? Sorry, your body will hold onto fat because it’s insurance for future survival. Here’s the catch with using all your stored carbohydrate for energy. For every gram of carbohydrate you pull for energy you take approximately 4 grams of water with it. It doesn’t take much to start seeing a significant decrease in water weight if you follow this strategy. Looks great on the scale but what’s really happening in your body?
Unfortunately, there’s some more bad news. When your body starts to run out of stored carbohydrate you open up the door to muscle loss. Your body is looking for energy and it doesn’t know if this is a real “wandering through the desert” kind of shortage or that you’ve just decided to go on a fad diet. It simply can’t tell the difference.
Remember fat is your last line of defense and the insurance policy for preservation in tough times. This is genetic, hereditary stuff handed down from our ancestors. Your body will first respond to energy restriction by slowing down your metabolism. Guess what uses a lot of energy in your body and keeps your metabolism on high? Muscle tissue. Guess again what your body will start feeding off of in order to keep your metabolism low for energy conservation? Bingo…that’s right muscle tissue. Ouch this is getting painful!
Obviously you know it’s not a good idea to lose muscle but here’s something you may not know. The muscle cell is the ONLY place in your body where you can use fat for fuel. When you start stripping away lean muscle you in essence remove the fat burning furnaces in your body. It’s now harder to lose fat and you’ve got a slower metabolism that will make it easier to store fat once you start eating carbs again. The boomerang has made its return and it’s carrying some extra fat for your waistline. Double ouch!
Myth #8: A regimen of cardiovascular exercise will burn the most fat
This cardio myth ranks right up there at the top of misconceptions people have with exercise and weight loss. I see people all the time in health clubs running on treadmills for 5 days a week at 60 minutes a crack without ever looking any different. How is it that they don’t lose a bunch of fat from all that running? The answer lies in simple exercise physiology. Let me explain…
In order to burn fat three things have to be right with your body. Number one you must have an energy balance of calories in/out in order to send the right chemical signals to your fat cells that it’s ok to release energy. Remember our self preservation talk from above. Unfortunately most of these cardio die-hards have also cut calories in addition to doing hour long workouts. Their burning up a ton of calories but they don’t have enough energy coming in to meet demand. Their body holds onto fat and starts breaking down lean muscle.
Can you say “fat storing” mode?
Number two you must have metabolically active lean muscle. This is where resistance training comes into play. You must do resistance training to build and maintain lean muscle. Many people skip this type of training because they don’t want to get big muscles. Who ever said that weight training was going to make you automatically get muscle bound? This is another myth well talk about in a minute. Bottom line is you must work your muscles with resistance training if you want to become efficient at using fat for fuel.
Number three is you must follow the correct progression with your cardio workouts if you want to get good at burning fat. Without getting into too much detail here let me explain. Here are some facts. Your body can only use fat for fuel when you’re in what’s called an “aerobic state,” which simply means your meeting momentary oxygen demand. It is very important that you develop what’s called an “aerobic base” by completing low intensity cardio workouts at approximately 50-75% of your maximum heart rate. Most people jump right over this stage because they think the harder the workout and the longer they go, the more effective it will be. It simply doesn’t work that way.
High intensity cardio workouts (intervals) can be very effective but ONLY if you’ve first developed an aerobic base. Walking is very effective at helping people lose weight because it works your body in the aerobic energy system, thus allowing your body to use fat for fuel. The skinny on this matter (no pun intended) is you should start off with low intensity aerobic exercise for 5 x per week at 30-45 minutes each session for at least 4-6 weeks before even thinking about doing higher intensities. Contact me and I can help you build a cardio program that is personalized for maximum results.
Myth #9: Lifting weights will only make you big and bulky
I get this one all the time from the ladies who are afraid to lift weights because they don’t want to get big muscles. Here’s the truth. Muscle mass increase only occurs when there has been a significant amount of overload applied to the muscles in conjunction with a positive caloric balance (eating more calories than is needed) and the right amount of testosterone available for growth. In short unless you’re lifting very hard and heavy, you’re eating a lot of calories and you’ve got lots of testosterone, you’re not going to have this problem.
Resistance training done correctly can help you tone and firm, increase bone density, improve your posture and burn fat. If you’re serious about making a body transformation you MUST include resistance training into your routine along with aerobic exercise and supportive nutrition. Notice the key word “must.” It simply won’t work as well with just diet and cardio.
Weight Loss Secrets Revealed:
Four Secrets To Finally Achieving The Weight Loss,
Health And Fitness Results You Want....
1. The secret to making a simple Commitment to your exercise program. The big companies who are stealing your money want you to believe that an over the counter diet pill, fad diet or a special machine will solve all your weight loss and fitness problems. This is counter-intuitive and insults your common sense. But people still want to believe – because there’s so much PAIN. The real “secret” is quite simple and I’ll distill it for you right here: eat 4 to 5 small healthy meals per day and perform a combination of aerobic and resistance training exercise. Take out your calendar right now and mark off the time each weekday for the next 12 weeks when you will commit to exercising. Then do it. Your consistent commitment will bring you the results you want.
2. The secret of having a Coach. Almost every self-help book ever written talks about the critical importance of having a coach/mentor. A coach is an experienced and trusted counselor or teacher. It’s inevitable that you will come up against hard times on your path to losing weight and getting fit. A coach will guide, motivate, educate and support you – so you can easily and rapidly overcome these hurdles. A coach is critical to systemizing your exercise program for maximum results and assisting you in heightening your motivation and strengthening your commitment. And a coach becomes your “objective feedback system,” helping you see, understand and correct the problems that are interfering with your progress. Exercise and nutrition are bona fide sciences and learning everything you need to know on your own can take years of struggle – but not if you have a coach.
3. The secret of Progression. Have you ever met someone who says they exercise week after week, month after month, even year after year and aren't getting any new results? Believe it or not, doing the same workout over and over without expert guidance to direct your progress will actually decrease your fitness. You must learn how to progressively improve and fine-tune your efforts for maximum weight loss and fitness results.
4. The BIGGEST secret: Accountability. In a recent study at Virginia Polytechnic University, researchers divided people starting a walking program into two groups. Every week, each individual in one group got a phone call asking how their exercise program was coming along; the other group got no calls. At the end of 24 weeks, 45% of the individuals who got the phone calls were still walking compared to just 2% who did not receive calls. The results show that weekly accountability increases the likelihood of sticking to your exercise program by 2200%!
What you’ve just read is some of the most valuable information you will ever hear on how to lose weight and get fit. And having the RIGHT information is critical. But intellectually understanding what should be done, and actually doing it, are two very different things.
The truth is most people can’t get a grip on the three essential factors that separate those who achieve real and lasting physique transformations from those who don’t. Most people have difficulty with the commitment; don’t grasp the importance of progression; and lack the personal accountability to achieve their weight loss and fitness goals. Why? Three reasons:
1. Bad information
2. It’s easy to cheat yourself
3. No guidance.
Wednesday, March 16, 2011
Top Nutritional Strategies For Maximum Fat Loss

1) Increase meal frequency in order to stabilize blood sugar levels and thus minimize insulin secretion (the fat storing hormone). Eat small servings of food every 3 ½ to 4 hours instead of 1-2 larger meals during the day if you want to lose weight.
2) Increase fiber in your diet to reduce sugar cravings, improve digestion and provide a sense of fullness at meals.
3) Increase fruits and vegetables which contain phytonutrients and antioxidants that are essential for protecting and maintaining thousands of functions at a cellular level including fat burning.
4) Avoid the whites including white pasta, white bread, white potatoes, white rice, cakes, cookies and basically any food that is lacking color.
5) Increase the colors by eating more fruits and vegetables with a wide variety of colors. The more color in your diet the better.
6) Avoid foods which contain “enriched, high fructose corn syrup or hydrogenated” in their ingredient lists. These three words are a main culprit with today’s obesity epidemic. Stay away from foods that contain these ingredients as much as you can.
7) Avoid fried foods by choosing baked, grilled, broiled, seared, sautéed or other more healthy options. This is an absolute must if you’re serious about losing weight.
8) Use flax seed oil to increase the amount of healthy omega 3 fats in your diet. Taking just 1 tbsp per day can add 14g of healthy fat to your diet. When combined with protein and high fiber carbohydrates you’ll feel fuller longer, reduce sugar cravings and raise your metabolism for increased fat burning.
9) Minimize dairy products for best results. Yes they’re high in calcium but so are leafy green vegetables which will help you lean out much better. Bottom line is milk is for growth, that’s why we drink it as babies. Choose skim milk for your cereal or look at alternatives such as soy milk.
10) Increase water intake while minimizing or eliminating sodas, sweet tea, Gatorade, fruit juices and alcoholic beverages. Multiply your weight by .55 to determine the desired number of ounces of water per day to drink.
11) Keep a food journal to track your habits and discover what improvements can be made with your diet. People who journal their diet habits in the beginning are several times more successful than those who do not. Success leaves clues.
Monday, February 28, 2011
Bathing Suit Season Is Just Around The Corner


Friday, January 14, 2011
What is a Goal?

- #1 Write down your goal...with all the specifics! Including the reason why.
- #2 Tell people, as many people as possible what your goal is. They don't have to know your reason, but by telling other people what your goal is, this makes you accountable to each and every one of them. Your goal will be much more attainable when there is accountability involved!
Don't forget to set goals. Everyday brings a new challenge and we need all the help we can get.
Chad Cannon is the owner of Shaping Concepts Fitness Studios in Bluffton, SC.
Wednesday, January 12, 2011
The Biggest Factor in Weight Loss
So what you normally do is plan on stopping every couple of hours for a few different reasons. First, to loosen up those legs and move around a little. You've got to get that blood flowing again before you get back in the car for another few hours. You also usually refuel not only the car, but also yourself. The car obviously cannot go anymore unless you fuel it up. You will not stay awake unless you fuel your body with energy foods.
So every few hours, you keep doing this, stopping, loosening up, refueling. Then since you know you cannot make it across the country in one day, you have already planned on stopping for the night in a hotel. You planned this. You already knew you were going to stop and rest. You knew it was going to take more than just one day.
So you were okay with the distance you drove that day, and knew you had more to go tomorrow. Again, this was in the plan.
You did what you could that day. Then moved on to the next. You didn't try to get across the country in one day, because you knew it was impossible.
So why do we, as a population, try to deal with health related situations so fast. It's impossible to lose 200 pounds in one day. It's impossible to lose even 20 pounds in one day. Why not be happy with our efforts for what we did that day and know that we have to do more tomorrow.
My point here is that we need to think of weight loss in small steps, one day at a time, knowing that there are more days to come. It's going to be a long drive. Weight loss doesn't happen in one day. We need to stop being so disappointed when we don't lose 20 pounds each day.
I want you to think of TODAY, not tomorrow, knowing there will be tomorrow, but just get through one day at a time, doing all that you can TODAY.

Stop thinking about losing 200 pounds, and start thinking about losing 2 pounds...TODAY!
Stop thinking about the big picture (Stop looking at the map of the entire country). Just look at what you can do to be as healthy as you can be TODAY (pick a spot on the map only 8-10 hours away as a stopping point to find a hotel and rest).
The biggest factor in weight loss is not looking too far ahead, and doing what you can today!
Chad Cannon is a Weight Loss Expert and owner of Shaping Concepts Fitness Studios in Bluffton, SC.
Thursday, October 28, 2010
My Legs Are Killing Me!

Before I tell you why, let me say that I have a problem! A Big one! However, it is a good problem to have…I think.
I, being a former athlete, feel like I consistently need to achieve new and bigger things, athletically. For some reason this motivates me more than you can imagine. Maybe I’m going through a mid-life crisis or something. I don’t know.
About a year ago I took up serious distance running. Now when I say serious, I don’t mean trying to make the Olympic team or anything. What I mean is trying to achieve more than I think I physically can do. Why? Because I know in the back of my mind it can be done if I just put my mind to it. I like to push myself to the limit at certain things, and then some, and really see how far and how hard I can push myself. Call me crazy! Most people do!
So anyway, about a year ago I decided to run a 5k on Thanksgiving day. Oh yeah, Thanksgiving day was only three weeks away and I had not run in over a year. I called up my uncle in Ohio and asked him to find a 5k for me ( and him) to run together since that’s where I was going to be during Thanksgiving. He called and said he only knew of a 5 mile run, not any 5k’s in that area, and somehow he convinced me to run it. I really didn’t think I was going to be able to finish it. I was truly thinking that I could struggle to finish a 5k, but 5 miles was an entire different thing. That’s 2 extra miles. To make a long story short, he convinced me that if we did it together, I could finish it, and guess what? I did. And I did it fairly easily, only after three weeks of training. By the way…Thanks Uncle Mac! I think that’s where this whole thing started. He convinced me to do something I didn’t think I could. And I did it!
So after that I joined a running club here in Bluffton. Why did I do that? Easy…to find a coach to help me train correctly. I started out wanted to run strictly 5k’s. And week after week I ran with this club and struggled through 4-5 miles. One day my “coach” said we’re going 8 today. I’m thinking 8 miles…are you kidding? Well I did it and felt okay. Ever since that day I have never once struggled through 4 or 5 miles. Never! Something clicked in me physically and mentally that 4 or 5 miles really wasn’t that hard anymore. So I started running some 8k’s, some 10k’s a lot of 5k’s and then I turned 39…
Yes, that’s old for my broken down athletic body that used to take beatings in sports for almost 28 years. Trust me, my body has suffered.
So yes, I turned 39 and I needed something else. I kept seeing something about a Mud Run with military obstacles and things. Finally I signed up even though I am totally scared of heights (the Mud Run had 4 or 5 15-foot walls to climb). This was something I knew I was going to not be able to do. However, just like before, I signed up, which was a big step for me, and got a few friends together, and did it. Oh yeah, you bet I struggled over those walls, but with a lot of encouragement and nudging, my friends helped me over each one. And I must say, that race was a blast. We didn’t go out to “race”. We just did it to finish and have fun and of course I did it to conquer a major fear of mine.
So my legs are hurting. Here’s why…
Finally! I know I tend to babble sometimes.
About 4 months ago, I didn’t something I really thought my legs could not handle any longer. I signed up for a half marathon. That is 13.1 miles. With all the punishment I put on my legs back in college sports and even after college, this would be a huge step for me.
When I signed up trust me when I say I didn’t think I could finish it. But I signed up anyway, because again, I wanted to prove to myself that I could. This would take some major training on my part and I knew I couldn’t slack off. I had one goal from the day I signed up…to finish. I followed a strict training plan as much as I could. Yes I waivered off every now and then, but I always got right back on track. I even had two injuries along the way. However, about half way through my training plan, I added another goal. No longer was it just about finishing. Now I also wanted to finish without stopping. 6 weeks before that I thought that was going to be impossible.
Now I was training not to stop. About 2-3 weeks before the race, I started thinking about another goal. I was training for running an 8:30/mile pace the whole time, which is about a 1 hour and 52 minute plus half marathon. Well I started thinking about breaking 1 hour and 45 minutes. That’s an 8 minute mile. Before this training started, I was barely running 7:30 pace during 5k’s. Now I had the thought of 8 minute miles. I am crazy? Yes.
So I went into the race saying I’ll be happy to not walk and to run an average of 8:15 pace.
Here’s how the race went and why my legs are killing me now…
It was dark, cold and dreary out at 5:30am when we had to be at the starting line. (even though the race didn’t start until 7am) I arrived there on time, ate enough in the morning to get me through the race, and even had pasta all day before the race. So I was fueled up, warmed up well and was ready to go. The horn went off and off we went (all 5000 people). I said to myself “don’t go out to fast, but don’t get caught in the crowd as well”. I came up to the 1 mile sign and the clock read 8 minutes and 52 seconds.
You really don’t want to know what I said at that point. But it wasn’t good. So I suddenly picked up the pace quite a bit thinking I’ve got a lot of time to make up now. I picked off people left and right and felt good until we came to the only hill in the race. I was already too tired to make it up the hill, so I backed off enough to make it up as many of those that I had just passed, passed me right back. Coming down the hill I just relaxed and let the decline take me. I passed many people again, but without using any energy, and found my groove. I passed the 2nd mile in 8:10 and found a nice couple to run with.
I asked them what their goal was, and they were trying to break 1:45. So I said “great! I’m going to stick with you guys if that’s okay”. Of course they said yes, and we chatted and chatted, and chatted. We were talking so much that my 3rd and easiest mile was 7:42. I just made up my time from the beginning, and now had others to help each other through. Guess what? My goal of 8:15 pace was no longer. I wanted that 8 minute pace and I wanted to break 1:45. We were running pretty much 8 minute pace from there on out, however…
At the 6 or 7 mile point, even though my lungs were doing just fine, my legs said to me “not today Chad”. They did…I heard them loud and clear.
My quads started to cramp up. Not sure why. As I said before, I ate well, was hydrating at every water station, yet it was still happening. The couple I was running with helped me through it, telling me to keep shaking them out and it will work itself out, just don’t stop. So that’s exactly what I did. That nice couple really helped me, but eventually got a little ahead of me with every step, even though I was still holding that 8 minute pace. I was really struggling. At mile 11, my legs just said “NO MORE”.
Well, I told my legs to shove it where it counts, and I kept going. I was not about to stop with 2 miles left. I was going to finish. I have no idea what my 11th mile pace was. I know it dropped off a lot. Probably close to 9 minute pace. Then…
With one mile left, I knew I had to do something or I was not going to finish. I had to change muscle fibers. So I stood up as tall as I could, got up on my toes and basically used my sprinting technique to change it up and get me through. My mind over-powered my body and I must have run close to a 7:30 minute last mile, because I crossed the finish line thinking I was going to collapse because of my legs, in 1 hour 45 minutes and 48 seconds.
And you know what? I was really proud of that. Not because of the time I ran, but because I proved to myself that I could finish it without walking, and to do that when my legs said “no” on that particular day was why I did it in the first place. I proved once again, that anything is possible if you put your mind to it. If you really want something bad enough, just go get it.
I’m not sure what my next challenge will be. But whatever it is, I’m sure it will be hard and I’m absolutely sure I can do it!
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC.
Tuesday, October 26, 2010
You Get What You Pay For!

Beach for a fitness conference. I want to discuss something I saw that was very disturbing to me, as a fitness pro.
I was at this conference for many reasons obviously...to get some continuing education credits, to learn some new good stuff, see some new fitness products, and of course connect with other fitness pro's throughout the country.
I was also running a half marathon the day after the conference, so I didn't participate in the usual physical classes I usually do. This time I sat back and watched others do it. While I was watching everyone kill themselves for two days, I noticed something I never noticed before...
...There are a lot, and I mean a lot of crappy trainers out there that have no clue how even their own bodies work. Yes, we get instructed as large groups in these conferences so the person in charge of that session can in no way, shape, or form walk around to each person and correct them if needed. But as a trainer, we should be able to listen, or watch a demonstartion and know how to do it ourselves because we're suppost to know how the body works. Man, oh man, did I see some bad, bad postural things going on. And if these so called trainers can't do a correct squat or follow from another example, my profession is in major trouble.
Don't get me wrong when I say there are lots of bad trainers out there. Yes, there are. But there are also many great ones.
Where am I going with this...?
Here's where... What is the perception of trainers you find in a typical gym, fitness center, or athletic club setting? Now what is the perception of a trainer that works in a personal training studio?
You should have completely different answers. A typical trainer in a gym is the kind of trainer I was watching do incorrect movements, the ones that didn't have a clue how their own body worked. Again, I'm not saying all of them...that's just the perception. Why? Because most of the time it's true.
The trainers that care about you getting results, that know how the body moves, and works, that knows what it takes to lose weight, gain more muscle, knows how to eat for better results, knows how to rehab someone from an injury...those are the trainers that open their own personal training studios, or work for someone that owns a training studio. It's the places that don't have a monthly membership, but where you pay for the service you need.
Remeber the old saying "you get what you pay for". Yeah, hows that $20/month membership helping you get those results you really wanted? Just sayin'!
I'm not trying to suggest that all gyms have bad trainers. I am suggesting however, that most bad trainers work in gyms and fitness centers.
Make sure you know what your goals are. Interview the trainers you talk to. Find out if they have helped others with the same goals? Can they show you, and demonstrate some of the things they will be having you do? Can they help you with the nutrition aspect of meeting your goals? Ask them what their last fitness conference was that they attended. Ask them what they do themsleves for their own particular workout. Ask them if you can watch one of their personal training sessions and really see how they move.
Here's the bottom line...
Make sure you get what you pay for. If you want a $20/month fee, don't expect to get much more than $20 worth of stuff. If you want good instruction, professoinal help day in and day out, nutritonal coaching, accountibility, access to articles, blogs, videos, tips and helpful hints everyday, the ability to email or call for help everyday, the ability to help you get results, then you will find this in places like a training studio.
Think about it, when is the last time you heard of a professional athlete training during the off season at the local health club? NEVER! It doesn't happen! They go to a real fitness professional because they know that's where results happen!
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC.
Friday, October 1, 2010
Losing More Than 2 lbs per Week

I’ve given you the knowledge you need to lose 2 pounds a week; however, I know you want to lose more than that. Most people, unfortunately, want more than 2 pounds. So the question is...how can one lose 4 to 5 pounds a week?
Let me try to make it as SIMPLE as possible for you. It all comes down to calories in, calories out. It’s really just simple math. Now, I’ll be the first to tell you, I was a horrible math student, as many of my teachers will agree. However, I’m pretty good at it when it comes to weight loss. Here’s how it works: To lose a pound, you must burn 3,500 calories. We must figure out the how to burn more calories in the most effective way.
There are things we don’t want to do, like too much resistance training. Working muscles too much will damage them because they never get a chance to recover. You want the muscles to recover because that’s when they get stronger. So my suggestion on resistance training is total body workouts only three times per week.
You also DO NOT want to get the weight off by starving yourself. If you eat fewer than 1,200-1,500 calories a day, you will sabotage your optimal results. By eating, you are putting fuel on the fire or keeping the metabolism going. When food is not in the body, there is no energy for the metabolism to work off of, thus slowing it down.
Therefore, cardiovascular training (walking, running, elliptical training, rowing, biking) is weight loss extra credit. It allows you to burn additional calories without overtraining. This is why you see people on TV shows lose a tremendous amount of weight in only a week, even weeks into the program.
Think about the math: If you are eating 1,500 calories a day, assuming your BMR without exercise is 1,600, and you do two 1-hour cardio sessions that burn 500 calories each (one in the morning and one at night), the two sessions, along with your regular daily activity, will speed up your base metabolism to at least 2,000. As a result, you will have burned about 1,500 calories that day — that is, almost half a pound. At that rate you will be losing up to 3.5 pounds a week. But most of that is because of lots of cardio. Not extra strength training.
With that said, you are more apt to lose more weight during the first two to three weeks of any weight loss regimen because of the dramatic change in your nutrition and the loss of excess fluid. After that, it's all about crunching the numbers, and cardio is the key.
If you want to lose more than two pounds per week, simply do more cardio. But do LOTS of it.
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC.
Wednesday, September 29, 2010
No more sabotaging! Eat to Lose Weight!

Monday, September 20, 2010
Clean out with a Cleanse

One main part in doing that is to eat small portions every 3-4 hours. So "cleanses" have been my enemy for most of my career...until now!
Monday, September 13, 2010
22 MEN WANTED FOR FITNESS MAKEOVER

22 Men Wanted For Fitness Makeover!
You could get paid to lose weight!
If you need a smaller waist, you can finally stop sucking in your gut! Join the Men's Only Bluffton Boot Camp 12 week Transformation.
In 12 weeks you can expect to:
lose 30+ pounds of unwanted fat
lose 3-10 inches off your waist
reduce a minute+ off your timed mile
double your strength
improve overall strength and quality of life
get a lean body you and your wife will love
You will enjoy getting in shape with these Cross Fit / P90X / Martial Arts / Boot Camp Style Workouts!
And in the end, you can win $349 to put right back in your pocket!
Class Times for the men's Only Camp:
Tuesday and Thursday at 6:00am, and Saturday's at 8:30am. (if there is a waiting list, there will also be an option for a PM class).
Men's Only Camp will start Oct. 18th and go through Dec. 17th.
Spaces Open for both Men's and Women's Camps!
Click here to find out more information about the Bluffton Boot Camps and sign-up now!
Or call 843-757-8626 to register and guaruntee you are one of the first 22 men.
Spots are limited, so call now! All body types are welcome! All fitness levels are welcome.
Call today!
Thursday, September 2, 2010
The Six Firming Moves I Swear By!

1) Squats
2) Push-Ups
3) Lunges
4) Pull-ups or Lat Pull-downs
5) Pelvic Tilts
6) Triceps Dips
These six firming moves or exercises are by far the best I've ever come accross that do the trick every time, but only when done consistantly over a long period of time. You will feel these in your muscles the next day, however, that's only because it worked. And if you keep doing them the less sore you'll be. Try performing these six firming moves every other day for 2-3 sets of 15-20 reps each.
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC.
Monday, August 23, 2010
Beat Belly Bloat! Drop Pounds Fast!

Tuesday, August 10, 2010
How A "Coach" Showed Me The Way!

Well even I, a coach, needs to be pushed a lot. Even I, a coach, needs a coach. I need the help just as much as anyone else out there.
Two of my biggest goals I have set for myself are, one...to grow my business (only I need to know the specifics), and two finish a half marathon in October.
I have learned throughout my life that trying to achieve things on your own never works. We all have "coaches" the first part of our lives in all the teachers we had. They were"coaches" that helped us learn and grow to achieve a goal...educate ourselfs as much as possible and graduate.
We've all had sports coaches, mentors, business leaders, etc. to help us get where we are today. Think about it... if you didn't have all your teachers to help educate you, would have passed high school? No! Of course not. That's what they are there for.
So what have I done to help myself reach those two goals I mentioned before? I have surrounded myself with "coaches". I have a running coach to help me train for my half marathon, physically, and mentally. I have a few different business coaches to help me and mentor me in growing my business.
I could easily try to do all this on my own, but I've never had a multi-million dollar business before. I've never been an All-American distance runner before. So I have surrounded myself with those types of people. They have been through it. They have learned through trial and error how to do it. And they have done it. I have not! So it's pretty simple. I'm going to follow their advice!
Perfect example: two days ago, I was on my long run of the week with my running coach. I was supposed to run 90 minutes that day. Well my pace is a bit slower than his, however, for the first six miles he really pushed me, hard. I was hurting after just three miles. He then decided to throw in some sprints in the second half of the run. I wouldn't expect anything less from him. I just wasn't expecting sprints at that point.
So he knows that my goal for this half marathon is to break 2 hours. At the end of our run which was 98 minutes by the way, and 11 miles, he says "see, you're going to kill the 2 hour mark". If I were to keep my regular pace, and not do the sprints, I would have demolished two hours running 13 miles. He was just proving a point to me...in a very painful way!
My point to you is that he was coaching me and proved to me that I can do it better than I imagined. A "coach" will help you out in those ways and more. Surround yourself with coaches to help you reach your goals.
I'm a coach to many others trying to improve their health. Use the help from others that know what they are doing. Use it! It doesn't make any sence to "try it" on your own, if you know you could "do it" with the help of others.
To use Chad's services as a fitness or health coach, he offers a free, no obligation consultation and trial session to help you get started today. Click HERE for your free consultation and trial session now!
Monday, July 19, 2010
Losing Weight Is Not Easy, But It Is Simple

cardiovascular training? How much is Abdominal work? What about nutrition? How much of having a nicely toned stomach depends on what you put in your mouth? And does working out the rest of the body have anything to do with how sleek your six-pack is?
I have a saying I've used quite a lot over the years...
It's not easy to lose weight, but it is simple.
I know that talking about doing all that I mentioned above seems like a whole lot to do in order to lose weight, but in actuality it really is not. Losing weight is simply this...
- Eat healthier than you have been, and do it every 3-4 hours in smaller amounts until it's bed time.
- Do a combination of resistance training and cardiovascular training 3 times per week, and do it consistantly forever, not for just 3-4 weeks.
- Do a little more cardiovascular exercise (walking) on the off days of resistance training.
It doesn't have to be 2 hours. Just 30 minutes will do more than you can imagine for trimming the tummy.
Oh yeah, one more thing. Make it fun, and realize that just because you might not like exercising now, doesn't mean you will later after you do it for a while. You might actually begin to like it.
Lastly, be willing to change. Because losing weight is all about making changes.
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC. He can be reached at chad@shapingconcepts.com
Monday, June 21, 2010
4 Secrets To Success
1. Train hard!
2. Dedicate and commit FULLY to reaching your potential.
3. Eat healthy, wholesome , natural foods.
4. Be honest with yourself about doing your FULL part in reaching your goals.
I can't promise magic. I do however expect you to bust your a_s and commit to your training, nutrition and an attittude of success.
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC, and is known as the low country Fat Loss Expert.
Monday, June 14, 2010
No Time For Fitness?

Monday, May 17, 2010
Continuing Your Workout During An Injury
Here's the bad thing...I had the best training the previous two weeks and really felt that I had broken through a plateau and was about to do great things in my running.
Now, I can barely walk, and can no longer train like I want to. So the big question is...what do I do now?

I can stop everything to let it heal, and lose all the training I've done. Or I can figure out how to keep doing what I was doing before in a different way. I had to stay off my leg and no pushing off the toes at all. So on Monday, even though I was limping pretty badly, I road a recumant bike for about 15 minutes very slowly, no resistance. Then iced the calf afterwords, and a couple more times that day. On tuesday, my normal interval training day, I did my intervals on the bike. I did 1 minute hard on that bike, with resistance training (mostly seated) between each minute on the bike. I ended up doing 15 intervals on the bike with about 2 minutes of resistance training between each. It hurt like crap, but I knew I wasn't putting any stress on it, as I was pushing the peddles with my heels, not toes. I aslo made sure I iced it a few times that day.
I continued to do get other cardio workouts in that entire week with the bike and an arm ergometer (that's a bike for the arms, not the legs-great cardio!). Plus I still did my usual resistance training, just not much on my legs.
Basically a week later, yesterday, I attempted to run. I really thought I wasn't going to be able to make it very far. I didn't even know if I could make it to the corner and back. I went slow and steady, and ended up going 4 miles. Lungs felt good due to the bike training, and calf felt pretty good. I iced again, and just this morning I went out for another run. I was just going to see how it felt, no plan or anything. I ended up going six miles. I couldn't have done that without the cardio training I did when I was injured.
So when you are injured, which we all are at some point or another, don't stop your training. Just made simple modifications according to your injury and keep going. I could have given up. believe me I wanted to last Sunday when I couldn't walk, but I kept going because I knew I could come up with other ways of doing the same thing.
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC, and is known as the Fat Loss Expert throughout the low country. he can be reached at chad@shapingconcepts.com
Monday, April 26, 2010
De-Jiggle Your Middle - 5 Ways To Help This
Wednesday, April 7, 2010
Keep Track of Your Calorie Burn

Friday, April 2, 2010
9 Ways To Help You Meet Your Fitness Goals

Tuesday, March 16, 2010
Two Ultimate Fat Burning Workouts! Trim Your Waistline Today!

Below are two awesome fat burning workouts that involve NO EQUIPMENT. Just your own body weight and 30 minutes. You will burn more fat than you ever imagined!
Fat Burning Workout #1
30 Jumping Jacks;
Run (or walk) up/down stairs 3 times;
15 Tricep Dips on bench, chair, or curb;
10 each leg step ups just below knee hight;
15 incline push-ups on bench, back of couch, or counter top.
Complete as many rounds as possible in 30 minutes today.
On Thursday try to complete more rounds than today.
On Saturday complete more rounds than Wednesday.
Fat Burning Workout #2
Jumping jacks for 30 seconds
push ups for 30 seconds,
squats for 30 seconds,
wide push-ups for 30 seconds,
squats jumps for 30 seconds,
staggered push-ups for 30 seconds,
burpees for 30 seconds,
rest for 2 minutes,
repeat again for a total of 5 rounds.
These are major FAT BURNING workouts that will shred inches from all over your body, like crazy!
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC and is known as the low country Fat Loss Expert.
Monday, March 1, 2010
Jillian Michaels On Carbs
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC, and is known as the low country Fat Loss Expert.
Wednesday, February 24, 2010
6 Ways For Flatter Abs

I'm going to give you 6 ways to achieve that flat stomach you truly want. I want you to notice that there are no abdominal exercises involved. None whatsoever!
1. Eat 2 servings of complex carbohydrates for breakfast with 1 serving of protein.
-Eat 2 servings of protein for a snack exactly 3 hours after breakfast.
-Eat 2 servings of protein and 1 serving of complex carbohydrates for lunch exactly 3 hours after morning snack.
-Eat 2 servings of protein for a snack exactly 3 hours after lunch.
-Eat 2 servings of protein and 2 servings of complex carbohydrates for dinner exactly 3 hours after afternoon snack.
-Eat 2 more servings of protein for late sanck exactly 3 hours after dinner.
2. Complete 5 days of cardiovascular training for an average of 30 minutes. Hard! In other words, make your body want to be done after 30 minutes.
3. 2 out of those 5 cardio days are interval sessions. 1 minutes very, very fast, 1-2 minutes easy for a good strong 30 minutes.
4. Complete 3 days of a total body resistance training program, all in 20 minutes or less. Example: 20 assisted pull-ups, 20 push-ups, 20 squats, 20 dumbbell shoulder presses, 20 tricep chair dips, 20 bar biceps curls, 20 walking lunges.
5. Drink 8 bottles of water each day.
6. Have an AdvoCare Multi-Nutritional System for overall health and wellness support.
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC and is known as the low country Fat Loss Expert. He can be reached at chad@shapingconcepts.com
Tuesday, February 23, 2010
50-200 Calorie Good Choice Snacks

Don't be afraid of eating carbs. Carbs are your main source of energy you get from food. Yes, protein will help fuel your muscles which helps burn more fat, but fueling your body with carbohydrates will help speed up the metabolism so your muscles CAN burn more fat. Here are some easy under 100 calorie snacks and 100-200 calorie snack to choose from, both proteins and carbs.
Snacks 100 Calories or less
Food Portion/Size/Calories
Apple................................................. 1 medium............................... 60
Apricots.............................................. 3 medium............................... 53
Bean Salad......................................... ½ cup..................................... 88
Applesauce......................................... ½ cup..................................... 60
Banana............................................... 1 med..................................... 65
Blackberries........................................ ½ cup..................................... 39
Cauliflower......................................... 1 cup...................................... 25
Blueberries......................................... 1 cup...................................... 80
Bran Cereal........................................ ½ cup..................................... 65
Broccoli.............................................. 1 cup...................................... 25
Asparagus........................................... ½ cup..................................... 25
Green Beans....................................... ½ cup..................................... 25
Carrots................................................ ½ cup .................................... 25
Peppers.............................................. ½ cup..................................... 25
Cantaloupe......................................... 1 cup cubed............................ 60
Cherries.............................................. 12 large.................................. 63
Grapefruit........................................... ½ large................................... 61
Grapes................................................ 17 .......................................... 61
Honeydew.......................................... 1 cup cubed............................ 60
Nectarine........................................... 1 small.................................... 57
Orange............................................... 1 med..................................... 72
Peach................................................. 1 med..................................... 63
Peaches.............................................. ½ cup canned or frozen.......... 60
Pear.................................................... 1 med..................................... 65
Pears.................................................. ½ cup canned or frozen.......... 65
Plums................................................. 2 small ................................... 60
Raisins................................................ 2 Tbsp..................................... 57
Strawberries........................................ 1 ¼ cup.................................. 58
Cottage Cheese................................... 4oz ........................................ 96
Reduced Fat Cheese........................... ¾ oz....................................... 50
Fat Free cheese................................... 1 slice..................................... 31
Fiber One........................................... ½ cup..................................... 60
Puffed Kashi....................................... 1 cup...................................... 70
Whole grain total................................ ¾ cup..................................... 97
All Bran.............................................. ½ cup..................................... 80
All Bran with extra fiber...................... ½ cup..................................... 50
Post Bran Flakes.................................. ¾ cup..................................... 99
Quaker Crunchy Oat Bran.................. ¾ cup..................................... 90
Poached egg....................................... 1............................................. 75
Hard Boiled egg................................. 1............................................. 75
Gazpacho soup.................................. 1 cup...................................... 56
Onion soup........................................ 1 cup...................................... 58
Vegetable soup................................... 1 cup...................................... 72
Chicken noodle soup.......................... 1 cup...................................... 75
Minestrone soup................................. 1 cup...................................... 82
Chicken, rice & vegetable soup.......... 1 cup...................................... 90
Tomato soup....................................... 1 cup...................................... 85
New England Clam Chowder............. 1 cup...................................... 95
Refried Beans..................................... ½ cup..................................... 92
String cheese...................................... 1 ounce.................................. 80
Snacks 100-200 calories
Food/Portion/Size Calories
AdvoCare Chocolate Nougat Snack Bar...1 bar..................................140
AdvoCare Apple Cinnamon Breakfast Bar...1 bar................................200
Cream of Wheat................................. 1 cup .................................... 123
Oatmeal............................................. 1 cup..................................... 145
Corn Flakes with ½ cup 1% milk........ 1 cup..................................... 151
Bran Muffin........................................ 2.5 inch diameter................... 153
Fiber One with ½ cup 1% milk.......... 1 cup..................................... 171
Black Bean Soup................................ 1 cup..................................... 116
Lentil and Ham Soup.......................... 1 cup..................................... 139
Beef Soup........................................... 1 cup..................................... 170
Black Beans........................................ ½ cup.................................... 100
Kidney Beans...................................... ½ cup.................................... 104
Brown Rice......................................... ½ cup.................................... 108
Soy Nuts............................................. 1 ounce................................. 110
Yogurt, nonfat..................................... 8 ounces................................ 120
Trail Mix............................................. 1 ounce................................. 131
Mixed Nuts......................................... ¼ cup.................................... 190
Almonds............................................. 1 ounce................................. 172
Cashews............................................. 1 ounce................................. 164
Peanuts............................................... 1 ounce................................. 165
Cottage Cheese 1%............................ 1 cup..................................... 163
Cottage Cheese 2%............................ ½ cup.................................... 102
Baked Sweet Potato............................ 1 large................................... 162
Kashi GoLean Crunch......................... 1 cup..................................... 170
Multi-Grain Cheerios.......................... 1 cup..................................... 110
Wheat Chex....................................... 1 cup..................................... 180
Walnuts.............................................. 1 ounce................................. 185
Raisin and Nut Trail Mix..................... 1 ounce................................. 130
Trail Mix with Chocolate Chips.......... 1 ounce................................. 137
Cranberry-Nut Trail Mix...................... 1 ounce................................. 120
Pumpkin Seeds................................... 1 ounce................................. 148
Sunflower Seeds................................. 1 cup..................................... 168
Chad Cannon is the owner of Shaping Concepts in Bluffton, SC, and is known as the low country Fat Loss Expert.